BCicecream App
Create Moments of Sweet Delight
Dive into a refreshing user experience with the BCicecream app. This project emphasizes vibrant colors, playful yet intuitive navigation, and delightful animations that reflect the joy of enjoying ice cream. The light, clean background echoes the simplicity and freshness of the app's design.
Visual Elements
Rounded corners, 3D mockups of ice cream cones, and subtle animations.
Interactive Prototype
Displays of the app's homepage, menu selection, and checkout flow.
Color Palette
Soft creams, pastel blues, and vibrant pinks.
👩🦰 Sophie Carter
📍 Location: Vancouver, BC
🎂 Age: 27
💼 Occupation: Marketing Coordinator at a tech startup
🎯 Tech-savviness: High—frequent app user for food delivery and shopping
👤 About Sophie:
Sophie is a vibrant and social 27-year-old living in Vancouver. She loves trying new desserts, especially ice cream, and enjoys customizing her treats with unique flavors and toppings. She works in marketing, so she’s always on the lookout for trendy and aesthetic food experiences to share on Instagram.
Sophie’s goals for using the Ice Cream App 🍦📱
1️⃣ Customize & order easily – Create her perfect ice cream with custom flavors and toppings.
2️⃣ Discover new places & flavors – Find trendy ice cream spots and try seasonal or unique flavors.
3️⃣ Save money & get rewards – Use coupons, discounts, and loyalty points for better deals.
4️⃣ Enjoy a fun & social experience – Share her creations, order for friends, and try DIY recipes.
Pain Points & Needs:
❌ Sometimes finds it hard to discover new local ice cream spots
❌ Wishes she had more affordable options for premium ice cream
❌ Wants healthier options like dairy-free or low-sugar flavors
❌ Finds some apps hard to navigate when customizing orders
Brands
Wireframes