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Escents Aromatherapy
As part of my work with Escents Aromatherapy, I developed the branding, marketing collateral, and digital assets to reflect the brand's natural and holistic essence. The goal was to create a sensory experience through design, aligning with the calming and rejuvenating properties of aromatherapy.
To guide the creative approach, I developed a persona, Sophia Bloom, The Holistic Explorer. She represents the modern wellness seeker, passionate about self-care and natural remedies. Through this persona, the brand's storytelling became more authentic and relatable to its audience.
Persona
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