top of page
Create a minimalistic photography webpage hero section design with a harmonious blend of t

UBC -Now NOW Wow

As the exhibition designer for the UBC Visual Arts 2017 graduation show, I developed the marketing collateral and social media campaign for 'NOW NOW WOW.' This included posters, digital assets, and promotional materials that captured the energy and creativity of the graduating class.

To further define the creative direction, I developed a persona, Nova Bright, The Bold Visionary.  This persona embodies the vibrant, geometric, and structured design aesthetic used throughout the project. By crafting this persona, I ensured a cohesive and engaging visual identity that reflected the innovative spirit of the exhibition.

Persona
Nova Bright – The Bold Visionary

_A vibrant and modern persona card featuring Nova Bright, a creative exhibition designer.

Nova Bright is a creative exhibition designer and visual storyteller specializing in bold, geometric, and colorful designs. They work on branding exhibitions, crafting immersive marketing collateral, and designing digital experiences that captivate audiences.

 

Their projects often include:

  • Exhibition branding (posters, signage, wayfinding)

  • Social media campaigns (animated graphics, Instagram carousels)

  • Print and digital marketing collateral (brochures, postcards, merchandise)

  • Website and interactive design

🚀 Motivation & Passion:

  • Bringing energy and excitement to art exhibitions through bold visuals.

  • Using geometric patterns and vibrant color schemes to create a unique identity.

  • Making exhibitions memorable and engaging through well-crafted marketing.

  • Pushing creative boundaries by experimenting with new styles and trends.

  • Inspiring people through design that tells a story.

🎯 Goals:

  • Elevate the branding and marketing of exhibitions to be more dynamic and visually striking.

  • Build a strong portfolio showcasing their expertise in geometric and colorful design.

  • Work on high-profile exhibitions and collaborate with art institutions.

  • Expand into interactive and motion design to enhance exhibition experiences.

  • Gain recognition as a leading creative in exhibition branding.

⚡ Pain Points & Challenges:

  • Clients often underestimate the power of strong visual branding.

  • Tight deadlines and last-minute changes in exhibition projects.

  • Ensuring that bold, colorful designs remain accessible and readable.

  • Balancing creative vision with practical constraints (budget, materials, printing).

  • Staying ahead of design trends while maintaining a unique artistic voice.

©All Rights Reserved.
bottom of page