Mirna Abdelsayed
Analyst · Strategist · Artist
I’m a marketing performance and UX professional with a background in GA4, Looker Studio, CRO, and content strategy. My work focuses on turning messy systems and abstract metrics into dashboards, experiences, and narratives that actually make sense to people. I bring 6+ years of experience across IT, digital strategy, and design, plus a creative practice that keeps my thinking visual, human, and systems-oriented.
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Projects
Higher Education Design System
A scalable design system that unifies a diverging UX/UI across programs and sites—driven by common-sense patterns, accessibility, and growth-ready components.
NoorStay
A luxury travel platform reimagining MENA hospitality through cultural authenticity and refined simplicity—merging UI storytelling, modern booking flows, and trust-based interactions.
Supreme & BCIcecream
Conceptual redesigns in Figma focusing on navigation, product layout, and mobile responsiveness—refining UX while keeping the brands’ bold, minimalist energy.
UBC & Firehall Arts Centre
For UBC’s Graduation Prints Exhibition: a cohesive identity spanning print, banners, and digital. For Firehall: posters, campaign assets, and the Dramatic Pause podcast visuals—celebrating storytelling and community.
Education & Certifications
University of Toronto
Certificate in Brand Management
Jan 2025 – Apr 2025
Focused on brand equity, strategy, and ROI analysis through case-based learning in marketing and leadership.
UBC Sauder School of Business
Master of Management
2015 – 2018
British Columbia Institute of Technology
Associate Certificate, UX/UI Design
Jan 2023 – Nov 2023
The University of British Columbia
Bachelor of Fine Arts (BFA)
2013 – 2017
Centre for Digital Media
Certificate, Leadership & Agile Production Management
2024
BrainStation
Certificate in Data Analysis
Issued Oct 2024
British Columbia Institute of Technology
Introduction to Web Development
Issued Apr 2024
UBC Sauder Continuing Business Studies
Data & Marketing Analytics Fundamentals
Issued Feb 2022 · Credential ID: 47063445
My toolkit
See how my expertise with these tools drives better results.
Looker Studio
Data visualization & reporting
Google Analytics
Web analytics & performance tracking
Tableau
Business intelligence dashboards
Figma
Leading design tool
Adobe XD
Interface design & prototyping tool
Adobe Photoshop
Raster graphics editor
Creative Explorations
Small experiments that explore rhythm, form, and motion— creative studies that inform my UX and visual design process.
Polkadots in Motion
A 3D motion study combining playful textures, glossy lighting, and procedural polka-dot shaders — exploring rhythm and harmony.
Exhibitions
Selected Exhibitions
| Gallery | Exhibition | Year |
|---|---|---|
| Federation of Canadian Artists | Gravity’s Lattice — Juried Exhibition | 2025 |
| City of Coquitlam | Visual Arts Exhibition — Civic Group Show | 2024–2025 |
| Griffin Art Projects | The Colander Exhibition Tour — Featured Artist | 2021 |
| Federation of Canadian Artists | Juried Group Exhibition — National FCA Show | 2020 |
| University of British Columbia | NOW NOW WOW — Emerging Talent Showcase | 2017 |
| CBC Vancouver | Graduation Fundraiser Exhibition | 2016 |
| UBC Audain Art Gallery | I thought my discourse was true and pure, you promised!! | 2016 |